Written by Grant G

How Much Does Sign Installation Cost?

HOW MUCH DOES SIGN INSTALLATION COST?

OUR EXPERIENCED TEAM CAN ASSIST EVERY STEP OF THE WAY. CONTACT US TODAY!

2018 Sign Installation Cost Guide

If you are looking for sign installation costs in 2019, this post should help! On average, sign installation costs about $20 per square foot for the US in 2019. Commercial sign installation costs range from $5 to $35 per square foot. It is also worth considering the number of letters that are going to be on your sign and what materials will be used to make the item. Normal steel signs will cost between $25 to $35 per square foot while plastic or aluminum signs will cost between $15 to $25 per square foot. The least expensive signs will be made from urethane and will cost between $5 to $15 per square foot. A lighted sign could cost more than $35 per square foot while a neon sign will cost between $250 to $1250 per square foot.

The big cost of making and then installing a sign will depend on various factors. Firstly, indoor signs will often cost less than an outdoor sign because an indoor sign will not need to resist wind and weather elements that may destroy it. Lighted signs like billboards or neon signs will often cost more than a design that doesn’t use electricity. Lastly, temporary signs for events such as sales or promotions will cost less than a long-lasting design like those that have business names or those that are meant for the driving traffic.

Having a storefront sign will give a great first impression of the store and will make sure that people see the business at night and during the day. There are many options when it comes to design, materials, and size. Because the sign will be the first thing that a customer sees, you need to pick a sign that will reflect your brand, services, and products.

This article will teach you about how to create your storefront sign that will give a big impression on potential customers. We will also cover how to pick a sign for your budget. One big aspect of your sign will be the logo, so keep in mind that a bad logo can ruin the impact of your sign.

*The following prices are just to give you an idea of how much your sign will cost depends on a couple of factors. The design, manufacturing, materials used, type of sign, labor costs, and installation will also affect the total cost of your sign.*

Your storefront sign will be one of the first things that a potential customer will see when they visit your store, so it is vital to pick a sign that reflects your brand, and the types of services that you offer. Business signs may be made from different materials such as glass, metal, wood, and fabric and each will have their own advantages and disadvantages.

Here are the most common types of business signs:

Fabric Storefront Signs

Fabric signs may be unique and colorful, but they do require a bit of upkeep and replacement when compared to other durable materials. Even though they are the budget choice, they can cost you more in the long run. Nylon, plastic or vinyl banners can cost between $4 to $10 per square foot. Installation averages around $180. You should also expect to pay for fade resistant, heavy-duty fabric as well as for hardware.

Fabric signs are great to get off the internet as a 4 foot by 6-foot sign is easily shipped. You will normally provide your logo and your finished sign will arrive in a few days. Fabric signs are very popular because of the versatility so any type of business can use one. They can be simple such as a banner for a food kiosk or built into a framed light box for a larger retail store. The lightbox will make it easy for customers to read the sign at night.

Plywood Storefront Signs

A plywood sign will be simple and affordable, but elegant. 4-foot by 4-foot painted plywood signs can start at $50 but that doesn’t include installation. Installation can be upwards of $192. The size of the type of paint and font or finish that you pick as well as how large the sign is will impact the cost. Other wood types like cherry or oak, but those will cost several hundred dollars for premium materials. These signs are also subjected to weather damage and may need to be frequently replaced.

Painted plywood signs are great for restaurants who are looking to give their place an old-fashioned look. It can even work for upscale retailers who are looking to provide a rustic them or bespoke type of look.

Painted Glass Storefront Signs

If you are looking for a low cost, but a great looking option, you can use the store windows as a canvas for your sign. Depending on the complexity and design, painted glass signs will cost about $175 if you are looking for some letters for a name on the door. However, you are able to get more detailed designs and high end all weather paints, but you will pay $1,000’s.

A drawback is the lack of visibility from the street and the sun’s glare will lower the sign visibility. There are often painted glass on cafes or restaurants so you may want to test this if you have a similar business.

Laser Cut Storefront Signs/ Punched Metal Signboards

These signs are durable and weather resistant and they can offer you a modern and clean feel or even a historic flavor, based on the sign. A two-sided sign that is 18 inches by 24 inches can start at $80 without installation. The larger sized signs or adding texture and color can add the cost, but you will normally see costs between $250 to $2000. Based on the design, a punched metal sign can be used by any business that is looking for a modern, sleek sign or more of a retro display.

Metal Lettering and Logo Storefront Signs

These are 3-dimensional signs, and the shadows that they have will add interest and texture. Based on the size of the lettering and the metal that is used, these signs will start around $250, without installation or any custom design fees. It is recommended that you have them lighted to help attract more attention to the business, especially if you operate at night. You may pay between $350 to $550 more, but the customer visibility will grow.

Metal Storefront Sign Boards

These signs are professional and eye catching and work well in various locations, but they are more expensive. The average 4 foot by 8-foot metal sign can cost around $350 or more without installation. Installation can be upwards of $450, depending on the size of the sign. Remember that for any material, the design will impact the sign price as a more complex sign will cost you more. For instance, if you use a metal signboard, with individually cut lettering, then you are going to may much more than if the lettering was painted onto the metal because there will be more custom labor that is involved. These signs weather quite well, but it is best to budget for some touch-up work every few years.

Awning Storefront Signs

These signs give you the option of providing shade for your business, shelter for customers during bad weather, and attractive looks. The cost for an awning sign will be based on the fabric and size of the awning and the hardware that is needed to hang it. However, these signs will normally start at around $550 and increase in price.

It has been stated that businesses that have awnings can see up to 30% energy savings. They are also built to handle bad weather, which makes them a great selection. Due to the design, you can have your business logo or name placed on the sides and front of the awning which increases the visibility for customers.

The main thing here is to remember that the sign cost will be included in the installation charge, which will actually vary, but it could be up to $4,000 or more. Depending on the design, the awning sign may be used for cafes and restaurants to make the business feel nostalgic or for retailers who are wanting to have a unique storefront.

Rock Storefront Signs

Stone, as well as other rock materials, are great sign choices. They are able to deal with the weather during long amounts of time. The signs are heavy, permanent and will provide a modern feel for businesses. A stone sign will start around $600 and go up to prices that exceed $11,000 depending on the material and size. Ask for stone alternatives in order to save a bit of money. Sometimes, you will be spending around $500 by using composite materials that are stone-like.

A disadvantage to a rock sign is that it is permanent, and it can cost a bit if you have to relocate if your business moves. Since a rock sign can take up a lot of space, they are best for big businesses that have some real estate to spare such as large retailers or hotels.

Glass Tube Light Storefront Signs

These are also called LED or neon signs and the visual appeal for these signs are unlike any other. A custom neon sign can start at around $1100 and will increase based on the design complexity and the size, which can end up in the $11,000 range. The smaller “off the shelf” type of neon lights can be easily found.

The overall upkeep can be expensive, so consider this before you purchase one. These lights are made from glass and may easily be damaged by bad weather and can cost a lot to repair them. Businesses that operate late at night, like clubs or bars will certainly benefit from having neon signs.

Monument Signs

Depending on the size of your monument sign, the average cost for installing one is around $2,300 to $8,000. This cost also depends of whether you choose to go with special features like brick or faux stone facing, arches, columns, etc. Click here to learn more about monument signs.

Pylon Signs

The cost to install a large pylon sign will start around $8,000 but can go all the way up to $200,000 depending on the height and whether you choose to go with an LED pylon sign. Click here to learn more about Pylon signs.

Channel Letter Signs

Channel letter signs will cost you anywhere from $2,000 to $3,000 depending on how many letters you choose, how difficult the fabrication is and the difficulty of where it is being installed at. All these factors will affect the pricing of the installation. Click here to learn more about channel letter signs.

Exterior Signs

Exterior signs building & commercial business signs come in many different styles and colors, and can also be custom designed to your specifications. Exterior sign prices can range from $200 to $1,500 depending on the design, fabrication and where it will be installed at. All these factors will affect the price of the installation. Click here to learn more about exterior signs.

Neon Signs

Lighted signs like Neon signs will cost more than signs that don’t use light. According to HomeAdvisor, commercial neon signs cost an average of $700 sq ft. Costs ranged from $200 to $1,200 in 2019. Click here to learn more about neon signs.

Pole Signs

Pole signs cost start around $8,000 but can cost as much as $200,000 depending on how tall it is and whether you choose to use LED lighting or not. Click here to learn more about Pole Signs.

What Will Need To Be Included?

A sign company that is full service will include a lot of services to a customer from designing the sign to manufacturing the sign, delivering it and installing the sign. Most companies will offer to come to the business location and survey the needs directly using a representative. Sign companies are also responsible for making sure that the designs are meeting the local ordinances, zoning codes, and regulations. For instance, there are some cities that have banned billboards, and the American Disabilities Act has some strict rules about signs that have to be followed. The company is also responsible for the design process. Occasionally, the sign company will be in charge of the installation. This can be quite useful if the signs have to be placed in various places throughout an area or if the sign is quite large or it is supposed to be placed within an area that will be quite hard to reach.

Factors that could affect the costs

There are a lot of factors that will affect the costs for a sign, such as the number of colors in a design. Normally a black and white sign will cost much less than a colorful one. Also, if the design is complex, then it will be more expensive than a sign that only has a few words on it. Other facts that will need to be considered are the material that the sign is made from and what the sign will be used for. If a customer is doing a promotion, a less expensive plastic sign is a better solution. However, the business design should be made from a long-lasting material which will help to lower costs over time.

It is also important that the size of the sign be considered. Normally, larger designs will cost much more than a smaller sign. Lastly, the installation may also affect the cost of the sign. Installing a neon sign or billboard will be much more expensive than installing a sign in front of a business. Deciding based on these factors can help to control the costs of the sign.

Selecting The Right Sign Company

Picking a sign company that is right for you will often be selected based on the services, sign type that a customer wants, and the cost. For a long-lasting sign, it is important that you pick a company that will have the materials that you want to purchase. It is also vital to consider the designing options that the company offers. There are several factors that will include whether the company that is picked can produce the sign with the needed size, if they can install the sign, and if they offer illumination if the customer is looking for that. Signs are a great way to market and are normally quickly read, so it is important that the company has great design options and can produce a great sign that can be used to capture the attention of the customer.

Ways That You Can Save Money On Your Sign

You can save money on a sign by purchasing a stock design instead of a custom design. While many signs are often custom made, the pre-made standard signs are a great way to save money. Stock signs are normally available for warehouses, laboratories, and retail stores. Another way that you can save money is to order several of the same sign. Normally, the prices will decrease per design as the number of signs that are ordered go up. If a business knows that they will need to have multiple copies for the future, then it is best to consider purchasing copies at the same time to save money. Additionally, those who believe the signs could change over time need to consider getting a design that can be easy to update and may be done by the staff or business instead of the designer at a sign company to help reduce costs.

A really great tip is actually to place an order for your designs during off-seasons such as the winter as the companies are often busiest during the summer time. So, if you happen to order during winter can result in discounts or promotions for your orders as well as a short wait time.

Arizona Commercial Signs Is A Local Sign Design & Installation Company In Phoenix

Arizona Commercial Signs offer sign installation services throughout the entire Phoenix Metropolitan area in Arizona. Get a free sign installation estimate by contacting us today! We offer installation of many different signage types including Interior Office Signs, Exterior Building Signs, monument signs, pylon signs, LED signs, neon signs, pole signs, multi-location signage and more. Call Arizona Commercial Signs today at 480-921-9900 for your free sign quote.

FREE SIGN QUOTE

If you’re interested in a new sign for your business, we can help.  Receive a free quote or ask questions about sign design, fabrication, or installation in Phoenix, please give Arizona Commercial Signs a call today at 480-921-9900.

Written by Grant G

How Much Does a Neon Sign Cost?

HOW MUCH DO NEON SIGNS COST?

OUR EXPERIENCED TEAM CAN ASSIST EVERY STEP OF THE WAY. CONTACT US TODAY!

How Much Does a Neon Sign Cost?

The average neon sign cost is $600. Neon sign cost ranged from $200 to $1000 for the US in 2019, according to costowly.com.

Custom Neon Signs

A custom neon sign is a good alternative if you’re looking to create your own brand. A neon sign could be something for your business, for your home, for a special party, or for your man cave or outdoor area. Neon sign prices will vary depending on how big the sign is, how many letters will be used, and the complexity of the graphics.

Decorating Your Establishment with Neon Lights Is the Way to Go!

For the cost of a simple newspaper ad, a custom neon sign will continuously work for your business year after year. And the newspaper ad? Thrown away, straight to the recycling bin.
A vivid, well-placed neon sign can quickly get sales by bringing attention to your high margin products or items. It doesn’t matter what kind of business you run–a neon sign is a powerful and important tool that can help you boost your sales and get more clients in the long run!

Neon Sign Benefits

The reasoning behind so many businesses utilizing neon signs are the clear benefits to displaying a neon sign. Neon signs are highly visible day or night, from far or close-up and outdoors or indoors, meaning increased visibility and more importantly sales.

Benefits Of Neon Signs

There are a lot of benefits of getting a custom neon sign designed for your business signage including:

• Neon signs can be molded into nearly any design, shape or size
• Neon signs are very hardy
• They are extremely visible day or night
• Saves up to 60% more energy compared to traditional lights
• Attracts potential customers to your business
• They can last up to 10-12 years when properly maintained
• Gives off a warmer light than LED signage
• Can be used inside or outside
• The most visible type of signage

Neon Sign Uses

There are a lot of uses for neon signs, and you can go with beautiful designs that are light-hearted and refined. At Arizona Commercial Signs we use the latest equipment to ensure you get neon light signs that last and illuminate your business. We can customize the design to make sure to impress your customers, and your brand is adequately represented. When you need a custom neon sign, go with the experts at Arizona Commercial Signs, and you will notice the difference in the quality of work and the professional manner in which we handle each neon sign. We are very direct about timeframes and cost of our neon signs, and we can answer any questions that you may have.

Free Neon Sign Quote Phoenix

Arizona Commercial Signs offer neon sign installation In Phoenix, Arizona. If you are interested in receiving a quote for installing your neon sign give us a call today at (480) 921-9900 or contact us for free quote.

FREE SIGN QUOTE

If you’re interested in a new sign for your business, we can help.  Receive a free quote or ask questions about sign design, fabrication, or installation in Phoenix, please give Arizona Commercial Signs a call today at 480-921-9900.

Written by Grant G

How Much Do Monument Signs Cost?

HOW MUCH DO MONUMENT SIGNS COST?

OUR EXPERIENCED TEAM CAN ASSIST EVERY STEP OF THE WAY. CONTACT US TODAY!

If you are searching for the cost of monument signs, this post should help!

At Arizona Commercial Signs we have spoken with thousands of business owners over the years who tend to ask, “How much does a monument business sign cost?” With our knowledge in the sign business, most business owners understand the value of a monument sign and are interested in an illuminated sign that grabs the attention of potential customers driving by.

The average monument sign cost is about $275 per sq ft. Costs range from $150 to $400 per square foot depending on complexity.

Getting two quotes for the same sign can vary widely and can be a little confusing. There are a couple rules that every sign manufacturer must follow:

  • The cost of a sign will depend on how big it is and how complex the design is. A more complicated sign is going cost more.
  • The cost per sq. ft, goes up with how complex the sign is, but will go down with size.
  • You can reduce sign costs by lessening complexity (labor costs) or longevity (quality of materials used).

What exactly does “complexity” mean? A great example would be upgrading your sign from fixed signage, to a sign with letters that you can change, to a sign with an electronic messaging system. Another example is upgrading from a sign that is flat-faced to routed letters, giving a sort of 3D look. Despite the fact that complexity adds cost, it can vastly improve the visibility of your sign, its flexibility, and the way people see the caliber of your brand.

Still unsure at what a monument business sign should cost? Here are a couple of examples you can use as a guide.

A $5,000 Sign

An example is a 5×7’ monument sign that is manufactured using industrial-grade aluminum with acrylic panels or the combining of digitally printed graphics and vinyl lettering. This type of sign will provide your business many years of service before needing any maintenance. It is also double sided, so it can be seen by potential customers traveling in either direction. Another way to keep cost down is by using ground-mounted secondary lighting.

A simple monument sign can be custom tailored by adding more colors, central illumination, cosmetic effects, or a masonry-style platform.

A $10,000 Sign

An example of a 6×8′ double-sided pylon sign is going to be larger and taller, so it requires heftier footings and support columns to manage the added wind-load. Some feature an extruded aluminum type construction, face frames on hinges for the ease of sign maintenance. The sign faces could be digitally printed in full color on vinyl panels with a backing of 3/16” thick Lexan. They can easily be changed out if your business’s brand changes or the building moves in a new tenant. The bottom half of the sign can have 2 or 3 tracks for 6” changeable copy letters.

In addition, internal fluorescent lighting can be changed energy saving to LEDs to lower maintenance costs. And the changeable copy letter tracks can be upgraded to an electronic message system to optimize marketing with routinely changed copy.

A $28,000 Sign

A 10×7’ tall double-sided, centrally-lit sign can also be manufactured from aluminum but will have many custom features. It could include a pan-formed Lexan face with raised lettering giving it a 3D look. It will use central LED lighting. A stone type effect base is engineered from aluminum and can be covered with digitally printed vinyl to give it an enhanced look at a lower price than using real masonry.

Some of these signs come with the addition of 3’ x 7’ full-color, electronic message system on both sides of the sign. This will Include wireless software to change the text, a built-in graphics driver, and can have on-site training or internet software training. This sign can include an electronic messaging system that can display even more detail, but can come at larger price because of the resolution. Some of these systems resolutions will vary more pixel pitch means it will come out more grainy. Less pixel pitch can even display life like 60 fps video. You can upgrade further by having remote access to change the text or video on one sign or multiple locations.

Free Sign Quote Phoenix

Arizona Commercial Signs offer monument sign installation In Phoenix, Arizona. If you are interested in receiving a quote for installing your monument commercial signage in Phoenix, AZ, give us a call Today at (480) 921-9900 or visit our contact page to fill out our contact form.

FREE SIGN QUOTE

If you’re interested in a new sign for your business, we can help.  Receive a free quote or ask questions about sign design, fabrication, or installation in Phoenix, please give Arizona Commercial Signs a call today at 480-921-9900.

Written by Grant G

What is a Pylon Sign?

WHAT IS A PYLON SIGN?

OUR EXPERIENCED TEAM CAN ASSIST EVERY STEP OF THE WAY. CONTACT US TODAY!

What Is A Pylon Sign

If you are searching for the phrase “What is a Pylon Sign Arizona Commercial Signs can help! If you are interested in pylon signs in Phoenix , call us at 480-921-9900.

What is a pylon sign?

Pylon signs are freestanding signs, with a vertical support structure which is either exposed or covered and over 10 feet high. Pylon signage is often used at shopping plazas and strip malls showing the business occupants.

Benefits of pylon signs

  • Attract customers from the main road or street
  • Creates brand awareness by having a statement sign
  • Lit up at night using eco friendly and cost effective LED lights
  • Custom designed to suit your business needs and total cost
  • Excellent for properties with longer driveways or parking areas where customers are unable to conveniently see your business
  • Can include a changeable LED message easily changed from your desk or smart phone

What are the main differences between a monument sign and a pylon sign?

One word – height. Most monument signs are no taller than about 5 feet. It displays your message at eye level and integrates beautifully with your business ground. A pylon is much taller and catches the eye of prospective customers that are still quite a distance away.

Won’t this make the pylon sign the perfect sign?

No, it does not. Consider for a moment a neighborhood with assorted zoning patterns. Apartment complexes and Residential homes mixed with strip malls, banks, or similar businesses. Having a very tall pylon sign in this setting makes the business stand out – but not in a good way. It just does not fit the indivduality of the neighborhood.

How will a pylon sign benefit me?

When your business is located in an industrial area where distances between storage facilities and manufacturing plants measure in city blocks, it makes sense to erect a pylon sign and alert motorists and possible customers in search of your business to your location. A pylon is also a good idea when your business is one of many that are situated along four-lane road, a highway, or interstate. Cars and trucks travel at a higher rate of speed, and catching the eye of potential customers earlier is to your advantage.

Also remember that you don’t have to choose the tallest pylon that Arizona Commercial Signs can manufacture. Management companies like to use pylons to display the names of the businesses at their venues, but they do so with signage that is of moderate heights and suits the personality of the area. Most business clients who order pylon signs will select lit versions to improve the visibility of their messages.

Pylon sign design, manufacture & installation in Phoenix, Arizona

If you are interested in pylon signs in Phoenix, call us at 480-921-9900. Arizona Commercial Signs is a full-service sign company providing expert sign designers, builders, fabricators, and installers serving the greater Phoenix Metro Area and surrounding cities.

FREE SIGN QUOTE

If you’re interested in a new sign for your business, we can help.  Receive a free quote or ask questions about sign design, fabrication, or installation in Phoenix, please give Arizona Commercial Signs a call today at 480-921-9900.

Written by Grant G

Importance of Business Signage in Phoenix Arizona | Arizona Commercial Signs

IMPORTANCE OF BUSINESS SIGNAGE

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Business signs are the #1 attraction that draws attention to your business from afar.

If you are planning on starting a business or already operate one, one of the most important considerations to make is your business signage. The right attractive and creative business sign can help your company stand out above the rest. ChamberofCommerce.com says that customers are much more likely to purchase products and services from a company they have heard of already, so a custom business sign can help shoppers become aware of your location and brand.

What Function Will Your Business Sign Serve

Signs are an easy way to tell the public that you are open for business. Exterior signs are used to draw attention from a far and interior signs help customers find merchandise they are looking for or special sales and discounts that you might be offering. Your exterior business sign will also entice customers, old and new.

Types Of Business Signs

Exterior business signs are the most popular type of sign and can be mounted on the building or mounted in the ground. Exterior signs come in many different sizes and shapes, and are usually mounted near the street to attract passing by motorists. Building mounted signs or pylon signs are attached to the business and are useful in areas where there is more foot traffic, such as a strip mall or shopping center downtown.

Brand Reinforcement, Marketing and Equity

Business signs are an important component of a company’s marketing strategy. A custom sign that incorporates a company’s logo provides brand reinforcement. Signs are a great way to convey information about your business and draw customers eyes to your promotions. Lighted exterior signs are visible 24/7 and have a positive effect on brand reinforcement.

Benefits of Business Signs

Signs are one of the most cost-effective ways to market your business. It has been proven that business signage can be less expensive that radio, TV or newspaper ads and more effective than all three according to the SBA (Small Business Association).

Whichever style of sign you choose, you can trust Arizona Commercial Signs for all the help you need along the way. We are your go-to signage and graphics resource and can help with Site assessment, Sign Design, sign permits and the installation of the sign itself.

Are you ready to talk signage with us? Schedule a free consultation with Arizona Commercial Signs by calling us directly at 480 921-9900 or fill out our contact form. We can’t wait to fabricate the signage your business requires!

FREE SIGN QUOTE

If you’re interested in a new sign for your business, we can help.  Receive a free quote or ask questions about sign design, fabrication, or installation in Phoenix, please give Arizona Commercial Signs a call today at 480-921-9900.

Written by Grant G

The Right Sign for Your Business

THE RIGHT SIGN FOR YOUR BUSINESS

OUR EXPERIENCED TEAM CAN ASSIST EVERY STEP OF THE WAY. CONTACT US TODAY!

Choosing The Right Business Sign For Your Company

Are you wondering what type of commercial signage is right for your business? The sign you choose for your business will become its identity, making it distinguishable in an increasingly competitive market. For the sign to express the character of your business and attract the viewer’s attention in an instant, it must be more than just an attractively designed logo and a witty slogan; a successful sign is an intricate blend of various elements like marketing, demographics, and visual appeal. What makes designing appealing signage more difficult is the fact that everyone is going somewhere, so your sign must be one that is instantly visible, recognizable, and understandable by people on the move.

Signage Makes A Great First Impression


First impressions are often hard to change, and your signage is the first contact prospective customers will have with your business. If it fails to captivate peoples’ attention, your venture is doomed to failure, regardless of how remarkable your products or services are. An investment in professional signage design, therefore, will go a long way in establishing a strong market presence for your business. Professional signage graphics designers understand the complexities of marketing and what it takes to captivate the attention of passersby, turning them into prospective customers.

All globally recognized chains began their journey as any other business in the market, with a focus on product quality, service, and cultivating a recognizable market presence through strategic marketing setting them apart from the competition. This is the kind of success your business can acquire if investment is made to cultivate an effective market presence from the time of its inception.

An effective sing must tell the onlooker about the core-purpose of your business and tell your story even before the customer steps into your establishment.

What Make A Good Business Sign?


How effective a sign is in introducing your business to customers depends largely on how visible, prominent, readable and understandable your sign is for people rushing to the bus stop or driving past. If it is appealing enough to captivate people’s attention, it is a job well done. The following elements are what a professional designer will keep in focus when crafting an effective sign for your business.

Placement Of The Sign 

Where your establishment is located is also a major consideration when determining the placement of your sign. If you are located such that your customers will not be able to easily spot your sign from a distance, you could consider a different location for increased exposure.Leading researches inform that signs mounted perpendicular to the roadway enjoy the most visibility, and those mounted on buildings parallel to the roadway need to be a minimum of 70% bigger than those perpendicular in order capture a driver’s attention as they drive past. Any signs mounted by a major highway or road need to be appealing, with minimal written content; always assume that people driving past will not stop to read.

Size Of The Sign 

Moving on, we will assume that your sign is visible enough to be spotted from a distance and focus on the size of written content to ensure that your message is readable.

Expert recommendation suggests that the letters on your sign should be at least an inch tall for every 25-feet of distance so that they can be easily read by people driving past. For instance, if our establishment is 300 feet from the main road, the letters on your sign should be at least 12 inches big in height. If your sign uses a font that is harder to read, the minimum size of the letters will have to be increased to make the content easily readable.

To determine how small your sign can be while being readable at the same time, consider that each letter will occupy one square foot. A sign that is 410 feet away with 18-letter content will need at least 25 square feet for the content alone and an additional 35%-40% of empty space to maximize clarity. This is the smallest size you should consider for a sign with no logos and clear readable text mounted perpendicular to the road at this distance.

However, a number of businesses will not be satisfied with a bland sign without graphics. The style of the letters, how easily recognizable the logos and designs are, the lighting method, and the composition of colors will all enhance the sign’s visibility even if the font used is not easy to read.

Height Of The Sign 

Once you’ve determined the placement and the size of your sign, you need to consider at what height the signs needs to be mounted. The further away the sign is from the road, the higher it needs to be so that it is easily visible to people driving by. If your establishment is by a freeway, the sign needs to be high enough to be visible from a great distance but if you’re located in a business area it just needs to be high enough to not be obscured by moving and parked vehicles.

The length of written content on your sign will generally dictate its dimensions, but assuming that your sign meets the minimum size and height requirements mentioned above, and is mounted perpendicular to the road about 5 to 10 feet from the closest edge of public right-of-way, the bottom of the sign should be a at least 7 feet above the ground to avoid being obscured by dormant and moving vehicles.

Illumination Of The Sign 

Another primary consideration once the size, placement, and height of the sign have been decided is the lighting. Proper focus on lighting will ensure that your sign is clearly visible day in and day out, at night time, and in all kinds of weather. A sign that is well-lit is easier to read by moving vehicles, providing round the clock advertisement for your business. Proper lighting on your sign will strengthen your business’s market presence as it will serve as a constant reminder to passersby even when you’re closed.

If you are considering lighting up your sign, you can employ one or a combination of three basic approaches: 1) lamps can be installed at the base of the sign and oriented to shine on its face, 2) lighting can be installed internally, shining through the face of the sign from the back illuminating it from within, 3) lighting elements like LEDs, neon tubing and exposed bulbs can be used to light up the sign as well. With modern advancements in technology, we now have the luxury of a vast array of economical, energy-efficient lighting fixtures that are easy to install and maintain.

It is advisable to match the lighting on your sign with the color scheme of your business establishment or that of your advertising and print media to give it a balanced and unified look. It is worth noting that not all lighting fixtures will display colors accurately, so if an accurate representation of your business’s colors is important, lighting fixtures with a high CRI (Color Rendering Index) rating should be considered.

A well-lit sign must be luminous enough to stand its ground in the presence of other signs from other businesses around it, but not so bright that it becomes a nuisance. A number of cities in the US have moved to establish brightness limits for street signs, so make sure to check with local planning and development authorities before designing your sign to determine what those limits may be.

Signage Services In Arizona 


Arizona Commercial Signs is a professional signage design, installation and repair expert with the knowledge and experience necessary to build any type of business sign you need. If you need signage services in Phoenix or anywhere else in the Phoenix Metropolitan area, give Arizona Commercial Signs a call today at 480-921-9900. With our modern trucks and cranes, we can assist you with installation of high rise signs, monument signs, pole signs, led signs, pylon signs, restaurant signs, exterior building signs, business signs, channel letters, neon signs and much more. Our sign installation equipment gives us the capability of installing nearly any sign, big or small!

FREE SIGN QUOTE

If you’re interested in a new sign for your business, we can help.  Receive a free quote or ask questions about sign design, fabrication, or installation in Phoenix, please give Arizona Commercial Signs a call today at 480-921-9900.